English 
Identity.Homes
"identity" has very clear meaning, has most of the main TLDs already taken, very easily passes the radio test, is memorable, is very specific, is very easy to pronounce, has very high cost per click, and it has high overture.
$2023* -86% $288
DomainMarket.com Comparables*
HardToSellHomes.com: $29,888
HeartsForHomes.com: $29,888
IdentityConcepts.com: $29,888
Top three retail average: $29,888*
Advanced comparables searchAvailability: available
| Language | English |
| Domain UPPERCASE | IDENTITY.HOMES |
| Domain lowercase | identity.homes |
| Friendly case | Identity.Homes |
| Extension | New, generic TLD: .HOMES |
| Dictionary | Two or more words |
| Word "hack"? | Not a word "hack" |
Liquidity
Brandability
Traffic
Versatility
Summary
| Liquidity | New TLD: .HOMES At least 5 TLDs in use: - .COM - .NET - .ORG - .BIZ - .Info Very clear meaning |
| Brandability | Catchy Short Very easy to pronounce Very easily passes the radio test Memorable Very specific |
| Traffic | High broad CPC: $2.26 Very high exact CPC: $19.00 High SLD overture: 37,675 |
| Versatility | Business applicability Perfect lifestyle capabilities Tremendously appropriate for a shopping website |